Design Systems
A complete UI component library with documentation, built in Figma and ready to hand off to any development team.
Design Systems
Brand identity work starts from a clear brief and ends with a system that works consistently across everything your business touches. Not just a logo. A complete visual language: colour palette, typography, photography direction, how elements relate to each other, what to do and what to avoid.
The logo is one component of that system. On its own it is just a symbol. In context, with the right colours and typography and spacing around it, it becomes recognisable. Getting that context right is the actual job.
Every brand identity project from us includes a guidelines document that is usable in practice, not just something that looks good as a PDF. It explains how the brand works, includes do and do not examples, and gives whoever is applying the brand in the future enough information to do it correctly without asking you every time.
What is includedDeliverables in this service
- Brand discovery and brief
- Logo design (primary + variations)
- Colour system
- Typography selection
- Brand voice notes
- Business card template
- Social media profile assets
- Brand guidelines document
- Figma source files
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"We had worked with two agencies before. The difference with Heartly was that they pushed back when they disagreed and explained why. That kind of engagement is rare. The final work was much better because of it."